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Argues that good product discovery matters most during downturns because waste hurts more, and shows how strong discovery cuts the chance of building features no one uses. Useful when leaders need to defend research time during budget cuts.
business impactproduct discoveryleadershipefficiencydownturn
Argues you should sort the prioritization matrix by time-to-ROI rather than just impact and effort. Useful when leadership cares about how fast value lands, not just how big it is.
business impactproduct strategyprioritizationmatrixtime to roi
Argues designers add the most value as strategic partners who tie everyday design to revenue and company goals. Useful when you want to push your design role from order-taker to strategic partner.
business impactproduct strategydesign strategydesigner rolestrategic partnership