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The article explains how design leaders can drive business outcomes by orchestrating people, priorities, signals, and decisions across teams, rather than focusing solely on craft or delivery. It outlines concrete leadership behaviors—like aligning incentives, framing outcomes, and connecting work across functions—that increase design’s influence and impact. Use this when clarifying how design leadership scales impact beyond individual projects and how leaders can actively shape business results.
design leadershiporchestrationbusiness outcomescross-functional alignmentstrategic influence