Needs copy
Ecommerce
Related links
Vijay Balachandran shows how to use input metrics (proxy metrics) to drive a North Star like GMV in e-commerce. Useful when PMs need to translate a top-line metric into the daily numbers that move it.
Teresa Hudson connects e-commerce UX metrics (task time, error rate, completion) to conversion and sales so design earns a seat with stakeholders. Useful when designers need to translate UX work into business language.
Austin Caldwell lists e-commerce metrics with formulas - repeat-customer rate, churn rate, and many more - as a reference table. Useful when ops or merch teams need consistent definitions across reports.
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