Related links
Austin Caldwell lists e-commerce metrics with formulas - repeat-customer rate, churn rate, and many more - as a reference table. Useful when ops or merch teams need consistent definitions across reports.
ux metricsecommerce metricsformulaschurn ratenetsuite
Shailesh Sharma lists 15 e-commerce metrics for PMs - unique visitors, traffic sources, impressions, reach, CPA, and more. Useful as a quick reference when a PM needs to map e-commerce work to specific numbers.
product managementux metricsecommerce metricscpafunnel