Ken Savage

Five product launch examples from Ken Savage with the strategies, tools, and Reddit and Product Hunt moves that worked. Useful when planning a small or scrappy launch and you want lessons from people who launched many products.

Nidhi Kala

Storylane collection of 10 B2B product launch examples and the marketing moves they used to build buzz. Useful when prepping a launch and you want concrete examples to spark ideas.

Zoltan Kollin

Calls out misused mobile UX patterns like the hamburger menu and onboarding overlays, and reminds designers that what works in one app can flop in another. Useful when picking a mobile pattern and you want a critical view of common defaults.

Vitaly Friedman

Vitaly Friedman covers mobile navigation patterns like curtain and billboard menus, plus tradeoffs of slide-in and accordion menus. Useful when picking the right mobile navigation pattern for an information-rich app or site.

Caitlin Bolnick Rellas

Compares CES and NPS for startups, noting CES is roughly twice as good at predicting loyalty and works best per-ticket while NPS suits broader 90-day snapshots. Useful when setting up a satisfaction program and you need to know which metric goes where.

Paul Boag

Explains how to test design concepts on both emotional fit and usability, using preference tests with keywords to see if the design sends the right message. Useful when picking between design directions and you want feedback grounded in user reaction.

Eric Siu

Walks through how an agency tested brand colors and saw clicks rise when they used orange accents on white space. Useful when picking or refreshing brand colors and you want a real example of testing impact.

Gladys Gordon

Argues product positioning is too risky to leave to theory and shows how to A/B test it via ads, blog posts, and homepage variants. Useful when leadership wants to commit to a positioning before running real-world tests.

Nabila Amarsy

Strategyzer's Nabila Amarsy explains why some business models out-perform others using the Business Model Canvas. Useful when a founder is comparing models and wants a clean framework.

Carly Anderson

Carly Anderson at Prime Movers Lab walks through tools to evaluate tech using TRLs in deep-tech investing. Useful when a tech reviewer wants a standard checklist before betting.

Alice Ananian

Recaps thirteen famous failed product launches from companies like Apple and Microsoft. Useful when a team wants stories of past flops to remind them what to watch out for.

Miroslav Damyanov

Lists ten 2024 UX trends including generative design, anticipatory design, accessibility, ethics, and AI integration. Useful when designers want a quick scan of what to watch and pilot in their work this year.

Neil Patel

Breaks down nine real SaaS companies and the tactics they used to grow, like Noah Kagan's 700K email list for AppSumo. Useful when you want proof points and patterns from companies that have already cracked SaaS growth.

Kate Moran

Kate Moran explains how to benchmark UX by tracking metrics over time. Useful when a team wants a long-running view of UX health.

Ashley Couto

Ashley Couto shows 13 design mistakes (with visuals) that quietly kill landing-page conversions. Useful when a team blames bad copy but the design is actually the problem.

Alexander Osterwalder

Strategyzer's piece by Alex Osterwalder maps the four outside forces (market, trends, industry, macro) around a business model so teams can design with context in mind. Useful when planning strategy and wanting to surface threats and openings before locking choices.

Xinran Ma

Side-by-side test of four AI tools generating UI from one prompt. Useful before picking an AI design tool for a project.

Will Osborn

Compares designing for employee experience and customer experience side by side. Useful when you are designing across both audiences and need to see the differences clearly.

Jeff Sauro

Jeff Sauro's data shows the average task-completion rate is 78%, with 70% as the 'good enough' threshold. Useful when you need a benchmark number to judge your own usability test results.

Joanna Wawrzyńska

Step-by-step guide to UX benchmarking using metrics to evaluate your product against itself or competitors over time. Useful when a team wants to track progress on UX or compare against rivals.

Jeff Cardello

Walks through ten data storytelling examples and explains how each was made, with notes on tools, scrolling, maps, and interactive elements. Useful when a team is choosing a format for a data-heavy story or report and wants real patterns to copy.

Shorthand

Showcases eight real-world data stories from outlets like BBC News and The Telegraph, breaking down techniques like scrolling charts, maps, and bold numbers. Useful when you need inspiration or a reference set before designing your own data narrative.

Thomas Stokes

Thomas Stokes lists six common UX benchmarking mistakes and how to dodge them. Useful when starting a benchmarking program and worried about wasted effort.

Nicholena Patel

Nicholena Patel describes two approaches to building a UX benchmarking program. Useful when a research lead is choosing between snapshot studies and ongoing tracking.

They Make Design

They Make Design walks through benchmarking digital products to measure and improve UX. Useful when a small team wants a step-by-step intro to UX benchmarks.

Jeff Sauro

Jeff Sauro lists 15 metrics to use for UX benchmarking studies. Useful when a researcher needs a menu of solid benchmark metrics to choose from.

Nikolas Vogt

Nikolas Vogt's second piece collects North Star Metric examples from tech leaders like Airbnb (nights booked) and Spotify (stream time). Useful when a team wants to benchmark their own metric against industry leaders.

Nabila Amarsy

Nabila Amarsy at Strategyzer walks through how to scan your business model environment for disruptive threats and new openings. Useful when leaders feel a market shift coming and want a structured way to react.

Kshitij Agrawal

Kshitij Agrawal keeps a living list of generative AI UX patterns from leading apps, sorted into categories like conversational, assistive, and ambient. Useful when designers want a quick scan of what is already shipping before they design their own AI feature.

Purity Udeh

Purity Udeh walks through Apple's design principles — clarity, deference, depth — and how they shape better UX in everyday products. Useful when a team wants a benchmark set of principles to compare to their own values.

Thomas Buckland

Roundup of six strong product storytelling examples from real brands — what worked, what to copy, and what to avoid. Useful when a team is drafting story-driven content and wants benchmarks before writing their own.

Ben Shih

Pulls onboarding lessons from Figma, Duolingo, and other well-known products — like teaching by doing, celebrating early wins, and removing friction from the first session. Useful when a team is redesigning onboarding and wants concrete patterns to copy from products that are known to work.

Troy Thompson

Troy Thompson's roundup of experience mapping tools. Useful when teams want to compare software options before mapping.

Valentine Boyev

Halo Lab compares experience maps and customer journey maps for business needs. Useful when leaders pick the right map for the right job.

LeAnne McCarthy

LeAnne McCarthy on why your business needs both a customer journey map and an experience map. Useful when leaders confuse the two and want both.

Kateryna Mayka

Compares experience maps and customer journey maps so teams pick the right tool. Useful when teams keep mixing the two by mistake.

Mark Bridges

Collection of 25 HCD case studies across industries to learn from. Useful when you want a fast tour of real HCD projects and outcomes.

Mark Bridges

Collection of 25 case studies showing design thinking and service design in action. Useful when you want a fast tour of real examples to learn from across industries.

Reddit, Inc.

Reddit thread where UX researchers share what they consider a 'good' success rate in user testing. Useful when you need a peer benchmark to interpret your own test results.

Elizabeth Alli

Reviews 200+ onboarding flows and groups them into 14 design patterns used by top apps. Useful when you want a wide pattern library to pick from when designing your own onboarding.

Shanelle Mullin

Breaks down six real onboarding flows by type (benefit-focused, function-focused, doing-focused, account-focused, all) across mobile and desktop. Useful when you are choosing an onboarding pattern and want examples to compare against.

Alicia Drinkwater

Walks through analyzing an unfamiliar product through a user lens to surface insights and shape strategy fast. Useful when joining a new team or sizing up a competitor and you need to learn the product from the outside in.

Nicolas Roulis

Nicolas Roulis adds a value-calculator step before the value/cost matrix using Likert questions tied to user value and business value. Useful when feature prioritization feels too coarse and the team wants richer value scoring.

@W. Chan Kim and Renée Mauborgne

Kim & Mauborgne's Strategy Canvas plots how an industry competes on each factor and shows where you can stand apart. Useful when product leaders need to spot uncontested market space rather than chase competitors.