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The article argues that outcomes alone don’t create direction, and that teams mistake outcome statements for strategy when they lack intent, tradeoffs, and decision logic. Use this when clarifying why outcome-driven language isn’t improving execution and when deciding how to pair outcomes with real strategic choices.
product thinkingdecision framingoutcomesalignmentstrategy clarity
Jaime Diaz Beltran
The article explains why outcomes should not be treated as goals, arguing that outcomes are signals that inform decisions, while goals represent intent and direction. Use this when clarifying how to frame goals, outcomes, and metrics so teams don’t confuse measurement with strategy.
decision framingproduct strategymeasurement clarityoutcomes vs goalsalignment
The video explains why product teams should stop measuring success by features shipped and instead focus on outcomes—measurable changes in user behavior and business results. Use this when deciding how to define success, reframe roadmaps, and align teams around impact rather than delivery.
product thinkingoutcomes over outputimpact focusdecision framingprioritization