Related links
Explores why hand-drawn, imperfect lo-fi visuals feel fresh again and how brands use them to seem human. Useful when a creative team is choosing a visual direction for a campaign or brand refresh.
visual designtrendsbrandlo-ficreative direction
Sheena Lyonnais traces the term 'user experience' back to Don Norman at Apple in the 1990s and how it evolved since. Useful when a designer is making a case for the broader scope of UX and wants the historical context to back it up.
adobeuser experiencehistorydon norman
Ben Le Ralph's intro to user experience design — what UX designers do, the process, and how it differs from visual design. Useful when a non-designer is starting to work with a UX team and needs a primer on what to expect.
basicsux designintrouser experience