**Calculate the Usability Score:**
Use the responses from the columns **"[Column with click data for action 1]"**, **"[Column with click data for action 2]"**, **"[Column with click data for action 3]"**, and any additional success score columns in the attached CSV to calculate the Usability score using the following formula:
- **Success Score** = (% of participants who clicked in a hotspot on the page) ÷ (number of responses)
- **Usability Score** = average of at least three Success Scores
After calculating the Usability score, report where it lands on the following scale:
- **Very Good** = above 90%
- **Good** = 70–89%
- **Average** = 50–69%
- **Poor** = 30–49%
- **Very Poor** = 0–29%
Next, provide clear, actionable suggestions for how the Usability score could be improved for this [product/page description]
Here’s your Usability Score computed from the CSV you just shared.
What I measured
I treated each “Hotspot” column as a success check for that page/step. A non-empty value in a hotspot cell counts as a click (success); blank/“nan”/“no clicks”/“[]”/“0” count as no click.
Per-section Success Scores
Section 2 Hotspot: 92 / 100 → 92.0%
Section 3 Hotspot: 90 / 100 → 90.0%
Section 4 Hotspot: 85 / 100 → 85.0%
(Also present: Section 5 Hotspot with 0/100. This looks like an inactive/unconfigured task—see note below.)
I used Sections 2, 3, and 4 (the requested trio) to compute the composite.
Usability Score
Usability
=
92.0
%
+
90.0
%
+
85.0
%
3
=
89.0
%
Usability=
3
92.0%+90.0%+85.0%
=89.0%
Scale placement: Good (70–89%)
Note: The file also contains “Section 5 Hotspot” with 0%. Because it appears inactive (no clicks from any participant), I did not include it in the composite to avoid skewing the score with a non-task. If you confirm Section 5 was an active task, I can include it and recompute.
I’ve dropped two tables in the workspace for transparency:
Hotspot success scores (all detected)
Selected sections used for Usability Score
…and a bar chart comparing section scores.
How to improve usability on the e-commerce clothing PDP
Your weakest step is Section 4 (85%). Focus on “can I act quickly with confidence?” while keeping earlier steps strong.
1) Make the key action unmissable and one-tap
Sticky Add-to-Cart bar (on scroll) with size selector inline; disable until size chosen and show a clear prompt.
Promote the primary CTA (consistent color reserved for ATC; secondary actions—save/share—visually quieter).
Immediate feedback after click (mini-cart drawer with item, size, price, delivery ETA).
2) Remove sizing/fit hesitation (top PDP drop-off cause)
Size guidance next to the size grid: “Most customers your height/weight chose M” + link to “What’s my size?”
Fit signals from reviews (“True to size: 78%”; “Runs small” badge if applicable).
Allow free/fast return cues right beside size selection (“Free 30-day returns”).
3) Answer shipping & price questions in-place
Delivery promise near the price (“Arrives by Tue, Free over $50”) with postcode input for exact ETA.
Show final price clarity (auto-applied promo codes, tax/shipping preview before cart).
4) Improve product media to reduce back-and-forth
Quick-zoom on hover/tap, alt angles, and on-model video (5–10s, muted & captioned).
Clear color swatches with live image swap and a text label (“Sage Green”).
5) Keep exploration short and focused
Group details under accordion sections (Fabric, Care, Fit) with the most-asked info expanded by default.
Add compare/“Complete the look” below the fold, not between size & ATC.
6) Accessibility & performance (fewer missed clicks)
Hit targets ≥ 44×44 px, visible focus rings, semantic buttons, descriptive ARIA labels.
Lazy-load below-the-fold media; prefetch hero image variants for snappy color switching.
7) Validate the lift
Define success as Section 4 Hotspot ≥ 92% (match Section 2–3) and overall Usability ≥ 92% (Very Good).
A/B test: sticky ATC on vs. off; size guidance on vs. off. Track click-thru to ATC, time-to-ATC, and the hotspot success rate.