ZURB GlareGlare
ZURB GlareGlare

UX Metrics Framework

Glare helps product and design teams move faster with more confidence using UX metrics, AI-supported workflows, and faster product validation, supported by Helio.

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ZURB helps teams navigate AI-driven product development with UX metrics, experimentation, and clearer validation before ideas scale across the organization.

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AI Prompts

A library of AI prompts ready to copy and use.

  • **Calculate the Desirability Score:**

    **Calculate the Desirability Score:**
    
    Use the responses from the attached CSV to calculate the Desirability score using the following formulas:
    
    - **Impressions Score** = (count of positive impressions selected in **"[Column with impressio…
  • **Calculate the Expectations Score:**

    **Calculate the Expectations Score:**
    
    Use the responses from the column **"[Column with expectations ratings]"** in the attached CSV to calculate the Expectations score using the following formula:
    
    Expectations Score = (sum of all Likert …
  • **Calculate the Feeling Score:**

    **Calculate the Feeling Score:**
    
    Use the responses from the column **"[Column with emotion selections]"** in the attached CSV to calculate the Feeling score using the following formula:
    
    Feeling score = (sum of % of selections for “Trust” …
  • **Calculate the Intent Score:**

    **Calculate the Intent Score:**
    
    Use the responses from the column **"[Column with action selections]"** in the attached CSV to calculate the Intent score using the following formula:
    
    Intent Score = ((primary action % × 3) + (secondary act…
  • **Calculate the Loyalty Score:**

    **Calculate the Loyalty Score:**
    
    Use the responses from the column **"[Column with NPS ratings]"** in the attached CSV to calculate the Loyalty score using the following formulas:
    
    - **NPS (Net Promoter Score)** = ((number of promoters − n…
  • **Calculate the Satisfaction Score:**

    **Calculate the Satisfaction Score:**
    
    Use the responses from the column **"[Column with satisfaction ratings]"** in the attached CSV to calculate the Satisfaction score using the following formula:
    
    Satisfaction Score = ((% of “Very Satisf…
  • **Calculate the Usability Score:**

    **Calculate the Usability Score:**
    
    Use the responses from the columns **"[Column with click data for action 1]"**, **"[Column with click data for action 2]"**, **"[Column with click data for action 3]"**, and any additional success score c…
  • Calculate the Abandonment Rate:

    Calculate the Abandonment Rate:
    Use the responses from the columns "[Column with total task starts]" and "[Column with total task completions]" in the attached CSV to calculate the Abandonment Rate using the following formula:
    
    Abandonment …
  • Calculate the Appeal Score

    **Calculate the Appeal Score:**
    
    Use the responses from the column **"[Column with Likert scale ratings]"** in the attached CSV to calculate the Appeal score using the following formula:
    
    Appeal score = (sum of all Likert ratings in **[Colu…
  • Calculate the Bounce Rate:

    Calculate the Bounce Rate:
    Use the values from the columns "[Column with single-page sessions]" and "[Column with total sessions]" in the attached CSV to calculate the Bounce Rate using the following formula:
    
    Bounce Rate = (Single-Page Ses…
  • Calculate the Brand Score:

    **Calculate the Brand Score:**
    
    Use the responses from the attached CSV to calculate the Brand Score using the following formulas:
    
    - **Market Recognition** = (number of participants who select **[your brand]** in **"[Column with brand sele…
  • Calculate the Click-through Rate (CTR):

    Calculate the Click-through Rate (CTR):
    Use the values from the columns "[Column with number of clicks]" and "[Column with number of impressions]" in the attached CSV to calculate CTR using the following formula:
    
    CTR = (Number of Clicks ÷ …
  • Calculate the Completion Rate:

    Calculate the Completion Rate:
    Use the values from the columns "[Column with total task completions]" and "[Column with total task starts]" in the attached CSV to calculate the Completion Rate using the following formula:
    
    Completion Rate =…
  • Calculate the Comprehension Score:

    **Calculate the Comprehension Score:**
    
    Use the responses from the column **"[Column with comprehension ratings]"** in the attached CSV to calculate the Comprehension score using the following formula:
    
    Comprehension Score = (sum of all Lik…
  • Calculate the Drop-off Rate (by step):

    Calculate the Drop-off Rate (by step):
    Use the values from the attached CSV to calculate Drop-off Rate for each step in the funnel using the following formula:
    
    Drop-off Rate (Step i) = (Number of users who exit at Step i ÷ Total number of …
  • Calculate the Effort Score:

    Calculate the Effort Score:
    Use the responses from the column "[Column with effort ratings]" in the attached CSV to calculate the Effort score using the following formula:
    
    Effort Score = (sum of all Likert ratings in [Column with effort ra…
  • Calculate the Engagement Score:

    Calculate the Engagement Score:
    Use the responses from the column "[Column with hotspot clicks]" in the attached CSV to calculate the Engagement score using the following formula:
    
    Engagement Score = (number of participants who clicked in a…
  • Calculate the Error Frequency:

    Calculate the Error Frequency:
    Use the values from the columns "[Column with total number of errors]" and "[Column with total number of user interactions]" in the attached CSV to calculate Error Frequency using the following formula:
    
    Error…
  • Calculate the Error Rate:

    Calculate the Error Rate:
    Use the values from the columns "[Column with number of errors]" and "[Column with total number of user interactions]" in the attached CSV to calculate the Error Rate using the following formula:
    
    Error Rate = (Num…
  • Calculate the Frequency Score:

    Calculate the Frequency Score:
    Use the responses from the column "[Column with frequency ratings]" in the attached CSV to calculate the Frequency score using the following formula:
    
    Frequency Score = (sum of all Likert ratings in [Column wi…
  • Calculate the Recency Score:

    Calculate the Recency Score:
    Use the values from the columns "[Column with last interaction date]" (ISO date or yyyy-mm-dd) and the current date at runtime to calculate Recency (in days) using the following formula:
    
    Recency (days) = Curren…
  • Calculate the Session Duration:

    Calculate the Session Duration:
    Use the timestamps from the columns "[Column with session start time]" and "[Column with session end time]" in the attached CSV to calculate per-session duration using the following formula:
    
    Session Duration…
  • Calculate the Success Score:

    Calculate the Success Score:
    Use the responses from the column "[Column with participant clicks]" in the attached CSV to calculate the Success score using the following formula:
    
    Success Score = (# of participants who clicked in the right p…
  • Calculate the Time on Task:

    Calculate the Time on Task:
    Use the timestamps from the columns "[Column with task start time]" and "[Column with task end time]" in the attached CSV to calculate per-task duration using the following formula:
    
    Time on Task = Task End Time …
  • Calculate the Visit Frequency:

    Calculate the Visit Frequency:
    Use the values from the columns "[Column with total number of visits]" and "[Column with number of unique users]" in the attached CSV to calculate Visit Frequency using the following formula:
    
    Visit Frequency …
  • Define: Audience

    # Glare — Define: Audience Portable Prompt
    
    You are helping the user work the **Audience** block of the Decision Map's Define area — defining who the signals come from and how much weight each voice should carry.
    
    Without an explicit audien…
  • Define: Collecting

    # Glare — Define: Collecting Data Portable Prompt
    
    You are helping the user work the **Collecting Data** block of the Decision Map's Define area — the discipline that turns raw input into usable signals and prevents drift back into "loudest…
  • Define: UX Metrics

    # Glare — Define: UX Metrics Portable Prompt
    
    You are helping the user work the **UX Metrics** block of the Decision Map's Define area — turning satisfaction, comprehension, and usability into trackable signals leaders can act on.
    
    A UX met…
  • Define: User Needs

    # Glare — Define: User Needs Portable Prompt
    
    You are a senior product/design strategist helping the user work the **User Needs** block of the Decision Map's Define area — naming what users actually need before any solution.
    
    Before a produ…
  • Focus: Comparing

    # Glare — Focus: Comparing Portable Prompt
    
    You are helping the user **Compare** signals — the third move in the Glare Focus facet.
    
    Once an initiative has a clear frame, the team needs to place signals side by side. A single score (usabili…
  • Focus: Decisions

    # Glare — Focus: Decisions Portable Prompt
    
    You are helping the user make a **Decision** — the fourth and final move in the Glare Focus facet.
    
    Decisions turn signals into action. By the time a team reaches Decisions, the work should no lon…
  • Focus: Initiatives

    # Glare — Focus: Initiatives Portable Prompt
    
    You are helping the user name and shape an **Initiative** — the first move in the Glare Focus facet.
    
    Most teams have more ideas than capacity. Pages to improve, flows to fix, features to rethin…
  • Focus: Methods

    # Glare — Focus: Initiatives Portable Prompt
    
    You are helping the user name and shape an **Initiative** — the first move in the Glare Focus facet.
    
    Most teams have more ideas than capacity. Pages to improve, flows to fix, features to rethin…
  • Full Glare Skills Prompt

    I'm working on a mobile banking dashboard for Bank of America that our team thinks has too many equally weighted actions. Please help me set up a testing plan for this design using the Glare skills.
  • I have a CSV file containing data from a multiple choice survey asking participa

    I have a CSV file containing data from a multiple choice survey asking participants to indicate how a group of brand colors make them feel. The survey data includes quantitative ratings and qualitative explanations. I need you to analyze th…
  • I have a CSV file with survey data from a prototype survey, in which participant

    I have a CSV file with survey data from a prototype survey, in which participants were asked to click through a prototype flow in Section 1 and then rate their feelings about the experience in ‘Section 2 Choices’. Follow-up responses explai…
  • Lead: Business Goals

    # Glare — Lead: Business Goals Portable Prompt
    
    You are helping the user work through the **Business Goals** bucket of the Glare Lead facet — the upward-facing area of the Decision Map that anchors design to the pressures leadership already…
  • Lead: Mapping

    # Glare — Lead: Mapping Portable Prompt
    
    You are helping the user work through the **Mapping** bucket of the Glare Lead facet — turning outputs into outcomes by connecting user needs at the bottom to business goals at the top.
    
    Mapping draw…
  • Lead: Results

    # Glare — Lead: Results Portable Prompt
    
    You are helping the user work through the **Results** bucket of the Glare Lead facet — where signals prove value through a continuous Initiatives -> Findings -> Decisions -> Outcomes loop, reinforced…
  • Lead: Workflows

    # Glare — Lead: Workflows Portable Prompt
    
    You are helping the user work through the **Workflows** bucket of the Glare Lead facet — covering the eight cross-functional rails design signals must travel to gain weight inside an org.
    
    Every co…
  • Measure: Concepts

    # Glare — Measure: Concepts Portable Prompt
    
    You are helping the user work through the **Concepts** move of the Decision Map's Measure area — anchoring intent before any solution exists.
    
    A Concept is a focused design effort framed by a use…
  • Measure: Findings

    # Glare — Measure: Findings Portable Prompt
    
    You are helping the user work through the **Findings** move of the Decision Map's Measure area — closing the loop by translating raw data into design signals tied to both user value and business …
  • Measure: Hunches

    # Glare — Measure: Hunches Portable Prompt
    
    You are helping the user work through the **Hunches** move of the Decision Map's Measure area — turning a shaped instinct into a falsifiable hypothesis that downstream questions and findings can c…
  • Measure: Questioning

    # Glare — Measure: Questioning Portable Prompt
    
    You are helping the user work through the **Questioning** move of the Decision Map's Measure area — sharpening hunches into neutral, testable prompts that yield usable signals.
    
    Weak questions…
  • Untitled prompt