**Calculate the Feeling Score:**
Use the responses from the column **"[Column with emotion selections]"** in the attached CSV to calculate the Feeling score using the following formula:
Feeling score = (sum of % of selections for “Trust” and “Joy” in **[Column with emotion selections]**) divided by (sum of % of all answers selected in **[Column with emotion selections]**)
After calculating the Feeling score, report where it lands on the following scale:
- **Very Good** = above 90%
- **Good** = 70–89%
- **Average** = 50–69%
- **Poor** = 30–49%
- **Very Poor** = 0–29%
Next, analyze the responses in the column **"[Column with qualitative explanations]"** in the CSV to identify common themes and provide clear, actionable suggestions for how the Feeling score could be improved.
📊 Feeling Score Calculation
Counts from Section 1 Choices
Anticipation: 33
Trust: 30
Joy: 28
Surprise: 19
Other: 17 (excluded from denominator)
Sadness: 10 • Disgust: 8 • Fear: 5 • Anger: 3
Numerator (Trust + Joy) = 30 + 28 = 58
Denominator (all answers excluding “Other”) = 153 − 17 = 136
Feeling
score
=
58
136
=
0.4265
=
42.6
%
Feeling score=
136
58
=0.4265=42.6%
Scale placement: Poor (30–49%)
💬 Section 1 Explanation — common themes & why Trust/Joy lag
Color tone drives emotion: frequent mentions of “bright” vs “dark” colors; some users felt grounded/trustful with darker palettes, while others preferred brighter “happy” tones.
Mixed first impressions: users describe the look/feel more than benefits; joy shows up, but is diluted by neutral/negative emotions (anticipation, surprise, sadness/disgust in smaller amounts).
Trust cues are inconsistent: where users noticed trust, it was often attributed to color/visual polish rather than explicit trust signals (security, social proof, clarity).
🔧 How to lift the Feeling score (more Trust & Joy)
Tune the palette for warmth + reliability
Pair approachable accent colors (joy) with steady neutrals and strong contrast (trust).
Avoid harsh or gloomy combinations; test 2–3 variants via first-impression studies.
Make trust explicit, not implied
Add visible assurances near CTAs: privacy/security badges, recognizable client logos, short outcome stats, support availability, clear pricing notes.
Reduce ambiguity above the fold
Tighten headlines/subheads so the value is obvious in 3–5 seconds.
Clear structure reduces anxiety and boosts confidence (trust), enabling delight (joy).
Humanize the experience
Use authentic imagery and warm microcopy; consider subtle celebratory micro-interactions after key actions to spark joy without feeling gimmicky.
Leverage social proof where eyes land
Place concise testimonials and ratings where users decide—hero area or just before the primary CTA.