Calculate the Engagement Score:
Use the responses from the column "[Column with hotspot clicks]" in the attached CSV to calculate the Engagement score using the following formula:
Engagement Score = (number of participants who clicked in a hotspot on the page in [Column with hotspot clicks]) ÷ (number of responses)
After calculating the Engagement score, report where it lands on the following scale:
Very Good = above 90%
Good = 70–89%
Average = 50–69%
Poor = 30–49%
Very Poor = 0–29%
Next, analyze the responses in the column "[Column with qualitative explanations]" in the CSV to identify common themes and provide clear, actionable suggestions for how the Engagement score could be improved.
Here’s your Engagement Score from the CSV (column: Section 1 Hotspot).
📊 Calculation
Total responses (N): 100
Clicked a hotspot: 41
No click recorded: 59
(Data shows two values: “Hotspot 1” and blank/NaN — blanks = no click)
Engagement
Score
=
41
100
=
41.0
%
Engagement Score=
100
41
=41.0%
Scale placement: Poor (30–49%)
I also shared a quick table + bar chart in the workspace for transparency.
🔧 How to improve Engagement
Make the hotspot visually obvious
Increase contrast and size (minimum ~44×44px on touch).
Add motion/affordance cues: gentle pulse, hover state, or hint (“Tap to explore”).
Keep only one primary hotspot above the fold to avoid competing targets.
Strengthen information scent
Place action-oriented copy adjacent to the hotspot (e.g., “See program costs” / “Preview outcomes”).
Use a micro-benefit subline: “20-sec overview”.
Optimize placement & layout
Move the hotspot into the primary visual path (upper-left/center on desktop, top third on mobile).
Provide generous whitespace around it; avoid surrounding links that steal clicks.
Reduce friction after the click
Ensure instant feedback (inline reveal, light modal, or smooth scroll) rather than a slow page load.
Keep the first revealed content concise (3 bullets, one graphic, one CTA).
Test and iterate quickly
A/B test label + style + position; success metric = hotspot CTR.
Target: ≥60% engagement next run. Ship the highest-CTR variant and re-measure.