Warren Tomlin makes a sharp observation. SWOT is great at surfacing what’s happening, but weak at telling teams what to do next. His SO WHAT? analysis extends strategy beyond inputs by forcing teams to define the action they’ll take, how they’ll execute it, and what result they expect. It reframes strategy as a living decision tool instead of a static artifact.

DEEP CUT: Most teams aren’t stuck because they lack insight. They’re stuck because insight never crosses the line into commitment. 

The ZURB team compiled 28 UX metrics that help teams measure what people think, feel, and do. Organized across attitudinal, behavioral, and performance categories, the framework helps teams move beyond opinions to identify where users get stuck, gain confidence, and take action.

DEEP CUT: The fastest path to alignment is often giving everyone the same signal to look at.

Bryan leans into the irony that many of today's AI buzzwords are just old workplace phrases with a fresh coat of paint.

DEEP CUT: Beneath the new terminology, many of the same workplace habits are still alive and well.  

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