TODAY'S PRESSURE POINTS

Filip Mishevski reframes design in the age of AI by moving past the usual debate of taste versus empathy. While both make work look good and feel right, they don’t guarantee impact. Real design shows up when it connects outcomes, business constraints, and execution, meaning the work doesn’t just exist, it performs, ships, and holds up in the real world.

DEEP CUT: Teams are missing the link to reality. The work looks good, users might even like it, but it never fully connects to what the business needs or what can actually ship. Impact comes from closing that gap.

Bryan calls out that design presentations lose impact when they follow screens instead of outcomes. Walking through flows step by step pulls stakeholders into small details that don’t connect to what matters. When the story starts with business goals and focuses on key moments where things work or break, people stay engaged because they can see how design changes behavior and drives results.

DEEP CUT: If your review turns into a debate about button placement, the story is already lost. Stakeholders aren’t reacting to the work, they’re reacting to a lack of clarity. Anchor everything to a few critical moments and show what changed. That’s what keeps attention and earns trust.

Improving AI outputs is trickier than it looks. After months of testing across dozens of internal workflows, we finally hit a 4/5 quality threshold. We’ve learned that if you don’t understand how an output is achieved or how it’s measured, it is extremely difficult to get AI to match the quality of work you expect. AI isn't a one-stop shop; what you put in is exactly what you get out.

DEEP CUT: This means running short, fast feedback loops with internal and external users, and defining success on a clear 1-5 scale. 

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