TODAY'S PRESSURE POINTS

Matthew Stephens shows that every choice you make leads to more things happening. Some happen right away, and some happen later. His “Futures Wheel” helps you map out what could happen next so you don’t miss anything. When teams do this, they can catch problems early and make better choices. 

DEEP CUT: Real impact shows up when you slow down and look ahead, you make smarter moves and avoid bigger problems later. 

Ann Conway shares a clear way to use AI in design research step by step. Instead of big ideas, she shows how AI can help map needs, pull insights from interviews, and build things like personas. This gives teams a real way to use AI today, while still using human judgment.

DEEP CUT: The win isn’t using AI more, it’s using it with a clear process. When you do that, AI stops being noise and starts helping you see what matters faster.

Paz Perez explains that designing AI is not just about the screen anymore. It is about shaping how the AI works before people even use it. This includes writing better prompts, improving training data, and setting up feedback so the AI gets better over time. When designers do this, AI becomes more helpful and easier to trust.

DEEP CUT: The biggest impact happens before the user ever sees the AI. When teams shape how the AI behaves early, they avoid confusion later and build products people actually trust.

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