TODAY'S PRESSURE POINTS

Diego Villarroel explains that clicks don’t tell the whole story. Just because people click something doesn’t mean it’s working. Using the RAAEE framework, by Charles Carette, Diego shows how to track what really matters, like if people see a feature, try it, and come back to it. This helps teams understand what’s helping users and what needs fixing.

DEEP CUT: Most teams look at clicks because they’re easy to count. But clicks don’t show if something is actually useful. 

Darren Yeo says journey maps shouldn’t be used just once and forgotten. Instead, teams can use simple cards to build and update them over time. This makes it easier to change, share, and reuse journeys as things grow and change.

DEEP CUT: When you break journey maps into smaller pieces, they’re easier to use and that’s when teams actually go back to them and make better choices.

Helge Tennø explains that teams need to see how their work leads to real results. His model shows how to connect what people do, what they get from it, and how it helps the business. This helps teams stay focused on what really matters.

DEEP CUT: When you connect actions to results, it’s easier to see what matters and then you can focus on work that actually makes a difference.

READER BONUS 

QUICK ACTIONS