TODAY'S PRESSURE POINTS

Bryan explains that a strong homepage does not come from guessing. It’s improved through small tests that check things like clarity, layout, and calls to action. By testing elements like value propositions, navigation, and first impressions, teams can see what actually helps people understand the product and take the next step.

DEEP CUT: Treat your homepage like a living experiment. Small tests over time reveal what actually impacts the experience. 

Helge Tennø chats about how teams rely on “thin data” like clicks, traffic, and conversions. These numbers show what people did, but they do not explain why they did it. By asking better questions and running small experiments, teams can gather “thick data” that reveals what customers are trying to achieve.

DEEP CUT: Thick data slows teams down just enough to ask better questions. When you know why people make choices, it becomes much easier to build things that actually help them. 

Pavel Samsonov says some teams think research is a waste of time because it slows down building things. In many companies, success just means shipping features. When research shows a project will fail, people blame the research instead of seeing that it saved them from wasting time and money.

DEEP CUT: Research does not create waste.. It shows the waste that was already there. 

READER BONUS 

QUICK ACTIONS