This week we’re exploring Email Newsletter Design, using Satisfaction, Desirability, Intent, and Loyalty to see what makes an email actually work. Our concept page breaks down how you can test your own emails for clarity and engagement.
You’ll also find clips from Pragati Sinha on preventing scope creep before it starts, plus featured posts from Roman Pichler and others on alignment, research, and the role of metrics in better decision-making.
Also, I share my thoughts on thinking. Clarity comes from action, not overthinking, especially as AI accelerates how teams learn.
If you haven’t yet, take the Glare Assessment for instant insight into your team’s design impact.
Exciting week!
Bryan |
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Writing about email newsletters in an email newsletter is a bit meta. But it’s also relevant.
On the Email Newsletter Concept page, we show how we tested one of Crypto.com’s marketing emails using a design stack of Satisfaction, Desirability, Intent, and Loyalty. The email promoted new sharing features, and we wanted to know: did people like the content, want to act on it, and feel good about the brand after reading?
This Concept page offers a clear way to test what makes an email effective, so you can craft messages that look good, feel right, and drive real engagement. Want to learn more or suggest edits? Let us know in the forum. |
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| In my Glaringly Obvious conversation with Pragati Sinha, we dug into why most project failures aren’t caused by bad execution.
We explored how her Scope Check framework helps teams align early, surface hidden risks, and avoid the silent drift that becomes scope creep, delays, and rework. For Pragati, scoping isn’t a formality, it’s a disciplined, upstream practice that saves teams months of pain later.
Watch the clips and start thinking beyond the screen. |
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| LINKEDIN POSTS
In our featured post, Roman Pichler’s strategy stack shows how aligning business, portfolio, product, and technology strategies prevents teams from drifting in different directions and wasting effort.
When each layer has clear ownership and stays connected, companies make better decisions and tools like Helio help teams stay aligned by testing ideas early and ensuring choices reflect real user needs
→ Align business, product, and technology strategies to make better decisions. |
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| BRYAN’S LINKEDIN POSTS
Bryan emphasizes that clarity doesn’t come from pausing to think, it comes from taking action and letting the work shape the thinking.
AI makes this even more true...when individuals and teams learn to “be as they do,” they stop getting stuck and start creating clarity together.
→ Most advice tells you to think before you do. |
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| End the opinion wars. Take the free Glare Assessment and see your team’s design impact instantly.
In just 20 minutes, you’ll get clear next moves your team can act on this week, plus a guarantee of at least 3 actionable improvements, or we’ll build you a custom 90-day plan for free until you do. → Take the Helio Glare Assessment |
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GLARE RELEASE NOTES
Some nice little improvements this week! Making Glare easier to interact with and use. Content and Editor Improvements: |
- Tables are now responsive
- Fixed the tablet responsiveness issue with content pages
- Column blocks now have their own toolbar to make it easier to delete and unset content
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