This week we’re digging into Intent, a UX metric that shows whether your design is guiding people toward the right actions. On the Glare page, we walk through how one SaaS team tested their pricing page to see if users were heading toward “Start Free Trial” or getting lost in the details.
We’re also featuring clips from Büşra Coşkuner on using impact mapping to connect ideas to outcomes before diving into the backlog, and a smart post from Cassandra Campbell on how to design landing pages around how people actually think and decide.
Plus, a fresh batch of ideas from the Helio and Glare community, and our latest webinar replay on how to show your design works with real signals, not guesses.
More below if you want to dig in! Bryan |
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Intent shows you what users want to do when faced with choices. It helps you see if your design is guiding people toward the actions that matter most.
On the Glare Intent page, we show how to measure whether users pick your most important CTA when multiple options are available. In this week’s example, a SaaS company tested their pricing page to see: do people head toward “Start Free Trial” or get lost in the details?
The score highlights how many users take the ideal path, so you can tell if your layout and messaging are working. Intent helps you fine-tune focus, reduce distractions, and make sure users are drawn to the right actions. Want to learn more or suggest edits? Let us know in the forum. |
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This week, we’re featuring a set of clips from Büşra Coşkuner. Büşra shows how impact mapping can transform the way teams choose what to work on long before they start prioritizing.
Instead of diving straight into feature lists or backlogs, Büşra uses impact mapping to make sure every idea ties directly to both user outcomes and business goals. Watch the clips and start thinking beyond the screen. |
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LINKEDIN POSTS
In this week’s featured Helio post, Cassandra Campbell explains that a landing page works best when it’s designed around how people think and make decisions. Cassandra shows how using psychology can make the offer clear, build trust, guide attention, and inspire action, so more visitors convert.
→ Design landing pages that boost conversions. | | |
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| BRYAN’S LINKEDIN POSTS
Bryan covers the idea that you don’t always need more research, what matters is turning scattered insights into timely decisions. By using clear UX signals, immediate, measurable cues that show if a design is working, you can rally stakeholders around evidence, keep good ideas alive, and make faster, more confident decisions. → You don’t need more research. |
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| Watch our latest webinar, 'A Sharper Way To Show Your Design Works,' which is available on LinkedIn for the full replay.
In this live session, Bryan showcases how UX metrics cut through opinions and help teams see where designs succeed or fall short... based on user behavior, not guesses! → Watch Bryan present now |
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GLARE RELEASE NOTES
This week's updates: |
- We've updated the loading animation in the Glare Wiki content and Glaringly Obvious pages
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Content editor functionality - We're looking to add in a true content review process
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Got a suggestion? Reply to us with your ideas. |
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