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Collecting

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5 tips on how to conduct MVP market research

Anant Jain

Gives five practical tips for doing quick market research before building an MVP, like picking the right method, asking open questions, and looping in real feedback. Useful when planning early research to make sure the MVP solves a real problem.

Collecting
Improving SaaS Activation Rates

Michal Mazurek

Founder story of moving activation from 42% to 74% by screen-sharing with first-time users from Facebook groups and iterating 15 times. Useful when activation is stuck and you want a low-cost way to find the real friction.

Collecting
How to Map Customer Journey With The Power of Behavior Analytics

Ashley Bhalerao

Shows how to combine a customer journey map with behavior analytics tools like heatmaps, session recordings, and surveys to find the why behind each step. Useful when bounce rate and session duration alone do not explain where users get stuck.

Collecting
What's your Voice-of-the-Customer framework look like? (Do you have one?)

Mike Gospe

Mike Gospe lays out a Voice of the Customer framework so teams capture and act on customer signals. Useful when a team has scattered VoC inputs and no clear way to act on them.

Collecting
AI is going to change UX research forever

Jasper Kense

Jasper Kense argues AI agents could run user interviews at scale, freeing researchers to focus on the questions that matter. Useful when a research lead is weighing where to add AI without losing rigor.

Collecting
Essential Tips for Collecting Great User Feedback (video)

Aya Burstein - Ben Aharon

Video covering practical tips for collecting user feedback and judging when research is worth doing. Useful when a small team wants quick advice on collecting useful user feedback.

Collecting
Collecting User Feedback and the Power of Jobs to be Done

Ward Andrews

Argues that user feedback only works when paired with Jobs to be Done so you understand the why behind comments, using the milkshake case study. Useful when teams collect feedback but cannot translate it into product changes.

Collecting
Customer Feedback Strategy: The Only Guide You'll Ever Need

Scott Tousley

Scott Tousley's HubSpot guide on building a complete customer feedback strategy. Useful for CX leaders writing or refreshing their feedback program.

Collecting
Co-design: What does it really look like in practice?

Ali Besiso

Real examples of co-design in healthcare practice and what it actually looks like in the room. Useful when you've heard about co-design but want concrete examples to mimic.

Collecting
Principles for New User Onboarding

Conor Dewey

Breaks onboarding into the first session and follow-up engagement, with principles like personalization and motivation that drive retention. Useful when you are designing or auditing an onboarding flow and need a clear set of guiding rules.

Collecting
Merging Quantitative and Qualitative Research to Make More Agile Business Decisions

Tim L.

Premise Data argues that combining traditional research with crowdsourced data lets companies make decisions faster and at scale. Useful when an insights team wants to scale research with crowdsourced input alongside classic methods.

Collecting
How to run UX research with no time and no money

Joe Salowitz

Walks through how to do UX research in a single morning by listing user types, posting on social media, and running 10-minute chats. Useful when a designer is told there is no time or budget for research and still needs to learn from real users.

Collecting
How to Achieve Design Clarity: Listen by

Matthew Encina

Matthew Encina says listening is the fastest path to design clarity. Useful when a designer keeps revising work without really hearing the brief.

Collecting
How To Create A Customer Feedback Loop That Works On All Stages Of The Funnel, by Wilson Peng

YesInsights

Wilson Peng describes how to wire a feedback loop across every stage of the funnel. Useful when a marketing or product team only collects feedback at one funnel point.

Collecting
Moving fast and building smart: The value of quick customer feedback

Alissa Tyrangiel

Alissa Tyrangiel shares how Intercom moves fast on quick customer feedback. Useful when a team wants lightweight ways to collect feedback during sprints.

Collecting
How to Use Empathy Maps (video)

Sarah Gibbons

Sarah Gibbons at NN/g shows how to use empathy maps to plan, capture, and share user research using the Says, Thinks, Does, Feels quadrants. Useful when a team is starting an empathy map workshop and wants a quick how-to.

Collecting
How do you identify product opportunities?

Reddit, Inc.

Reddit thread collects how product managers actually find opportunities, from interviews and feedback to market data and trends. Useful when a PM wants real practitioner answers, not theory, on where ideas come from.

Collecting
Alternative to classical UX research methods

Dolores Mäekivi

Dolores Mäekivi shares how customer-success calls became a richer source of qualitative insight than scripted user interviews. Useful when budgets are tight and you need cheap, honest signal from real customers.

Collecting
How To Write Better User Stories to Build Better Products

Danielle Diamond

Argues that user stories get sharper when you ground them in real UX research — interviews, observations, and quotes — instead of made-up personas. Useful when a team's stories feel generic and they need a way to bring real user voice back into the backlog.

Collecting
How did you learn how to write user stories?

Reddit, Inc.

Reddit thread where product managers share how they actually learned to write user stories — from books, mentors, and trial and error. Useful when a new PM wants honest, practitioner-level pointers instead of another framework write-up.

Collecting
The 5 Commandments of Buyer Enablement Content Strategy

Sarah MacKinnon

Argues that great B2B content gives buyers the answers they would normally have to ask sales for, framed as five rules: speak to the buyer's job, name the trade-off, show real numbers, link to the next decision, and skip the fluff. Useful when marketing wants to test whether their content actually helps buyers move forward, not just collect leads.

Collecting
Collecting messaging feedback is easier than you might expect

Josh Fryszer

Practical ways to collect feedback on messaging quickly. Useful when you have draft copy and need real-user reactions before shipping.

Collecting
Designing with intent: the benefits of active listening

Russell Gwata

Argues active listening in research uncovers user intent more clearly than direct questions. Useful when interviews feel surface-level and you need to dig into the why behind user actions.

Collecting
User onboarding principles and best practices

Josias Oliveira

Splits onboarding into strategic principles and tactical best practices, using Notion as a case study for retention impact. Useful when you need both a high-level frame and concrete actions to improve onboarding.

Collecting
Onboarding helps users quickly understand a product's value

Ramli "RJ" John

Explains how onboarding should guide users to their aha moment so they quickly feel a product's value. Useful when you need to tighten time-to-value in onboarding and improve activation.

Collecting
A fivefold increase in survey responses — case study

Helen Calderon

Case study where small changes lifted survey responses fivefold, with the exact tweaks that mattered. Useful when a team has a survey running but the response rate is flat and they need ideas with proof.

Collecting
Audience analysis using Reddit: A step-by-step guide

Shavin Peiries

Shavin Peiries's step-by-step guide to using Reddit for audience analysis, including finding communities, problems, and pain points. Useful when validating a startup idea and you want a Reddit-first research playbook.

Collecting
Hearing the Customer’s Voice: The Product Champion Approach

Karl Wiegers

Describes the product champion approach — pairing a small group of customer reps closely with developers to capture the literal voice of the user. Useful when access to real users is limited and you need a sustainable way to feed customer needs into the team.

Collecting
When to Use Empathy Maps: 3 Options

Kate Kaplan

Kate Kaplan lists three times to use empathy maps - before, during, and after research - and what each use case unlocks. Useful when teams aren't sure when an empathy map is the right tool versus a journey map or persona.

Collecting