# Lead Most teams talk about outputs. They show wireframes, prototypes, or polished interfaces. But when leaders ask, *“Did it work?”* the answer often falls flat. Without proof, design stays in the margins. **Show is where design earns credibility.** It’s the lens that connects user signals to the outcomes executives care about. Instead of reporting opinions, teams can point to evidence that links design decisions to growth, retention, efficiency, and more. The Show facet is built on four main ideas: [Image] - **Business Goals:** Connecting design work to the core pressures every company faces, such as growth, retention, and efficiency, so design is seen as a lever, not a side project. - **Workflows:** Ensuring signals move across functions like Sales, Marketing, Product, Operations, and Finance, giving design outcomes weight across the organization. - **Mapping:** Linking design KPIs to product and business KPIs, showing how user success ripples into adoption, retention, and revenue. - **Results:** Turning initiatives, findings, and decisions into outcomes that leaders can trust, making design’s business impact visible and undeniable. This facet turns scattered improvements into a chain of proof. By connecting design signals directly to outcomes leaders care about, the Show facet gives teams credibility, alignment, and the ability to prove design moves the business forward * * * ### **Business Goals** #### **Anchor design to real pressures** Every company runs on goals like growth, retention, and efficiency. These are the scoreboards executives track week by week. Show connects design work to those pressures, proving design is not a side project but a lever for hitting what matters most. - Identify the pressure: growth, retention, efficiency - Map results to the goal leadership already tracks - Show design as a lever, not decoration Check out Business Goals [Image] * * * ### **Workflows** #### **Make design signals move across functions** Design signals only become proof when they travel. Sales cares about conversion, Marketing about ROI, Product about adoption, Operations about efficiency, Finance about margins. Workflows connect these perspectives, giving design signals weight inside the organization. - Translate signals into the language of each function - Create a chain of credibility across teams - Build collaboration so signals don’t stall in design Check out Workflows [Image] * * * ### **Mapping** #### **Tie signals into a chain of proof.** Without mapping, metrics stay disconnected. Mapping links design KPIs (task success, error rate, comprehension) to product KPIs (adoption, retention, engagement) and then to business KPIs (revenue, churn, efficiency). It shows how a single usability fix can ripple all the way to growth. - Start with design KPIs that prove user success - Connect to product KPIs that show adoption and retention - Link to business KPIs that prove financial impact Check out Mapping [Image] * * * ### **Results** #### **Turn improvements into evidence leaders trust** This is where it all comes together. Results link initiatives, findings, and decisions across workflows into outcomes leaders can rely on. It’s where scattered improvements become a clear story — from user needs all the way to business impact. - Tie initiatives, findings, and decisions into outcomes - Show results across user, product, and business layers - Prove design’s role in hitting business goals Check out Results [Image] * * * The Show facet integrates Business Goals, Workflows, Mapping, and Results into a cohesive sequence that proves design’s impact.  By aligning with core pressures, connecting signals across functions, linking metrics into a chain of proof, and sharing outcomes leaders can trust, teams ensure design is seen as a driver of business success. This systematic approach builds credibility for the other facets of the Glare framework, Define, Measure, Focus, and Show, turning signals into evidence that moves organizations forward.